Early Autumn September: The China-ASEAN Expo Once Again Becomes the Focus of Global AttentionFrom September 17 to 21, 2025, the 22nd China-ASEAN Expo was grandly held at the Nanning International Convention and Exhibition Center. As a flagship event for China-ASEAN cooperation, this year’s expo adopted the theme "Sharing New Opportunities, Co-Creating New Development," attracting government representatives, business elites, and industry experts from the 10 ASEAN countries and regional partners beyond. The event focused on industrial cooperation, economic and trade connectivity, and new trends in cross-border e-commerce. Invited by the organizers, Guangxi Discount Supply Chain Co., Ltd. participated in the expo, with Mr. Andy Wang, the company’s Asia-Pacific Market General Manager, personally attending. He engaged in in-depth discussions with representatives of well-known brands from ASEAN countries and beyond, exploring new pathways for cross-border supply chain and e-commerce development. Stepping into the Nanning International Convention and Exhibition Center, the venue buzzed with activity as exhibitors and buyers from various industries engaged in face-to-face negotiations. The atmosphere was lively. Although Guangxi Discount did not set up a booth this time, its delegation was actively present at various sub-forums, roundtable discussions, and networking sessions. Mr. Wang led the team in exchanges with ASEAN business leaders and industry partners, seeking cooperation opportunities with a pragmatic and open attitude. “We prefer to invest our time and energy in meaningful exchanges rather than formal booth setups,” Mr. Wang remarked. In his view, the true value of the expo lies in fostering long-term, trustworthy partnerships between enterprises. During discussions with brand representatives from Vietnam, Thailand, Malaysia, and other countries, Mr. Wang repeatedly emphasized that cross-border e-commerce has entered a transformative phase, shifting from quantity-driven to value-driven growth. Over the past decade, China-ASEAN e-commerce cooperation largely relied on low prices and distribution channels. However, in the next decade, the core of industry competition will be "brand strength, service capability, and supply chain efficiency." He pointed out that Guangxi, as a land-sea hub connecting China and ASEAN, enjoys clear geographic advantages. Guangxi Discount aims to leverage Nanning as a central hub, using supply chain integration and digital empowerment to build a two-way cross-border trade platform:

• Outward: Facilitating the efficient entry of high-quality Chinese manufactured goods into the ASEAN market.
• Inward: Enabling easier access for ASEAN agricultural products, food, and specialty consumer goods into the Chinese market.

“The core of cross-border e-commerce lies in value and trust. What Guangxi Discount strives to achieve is a more efficient, transparent, and reliable cross-border supply chain,” Mr. Wang summarized during the exchanges. Over the course of the expo, the Guangxi Discount delegation held multiple rounds of discussions with an Indonesian food group, a Thai agricultural enterprise, a Vietnamese daily goods brand, and local cross-border service providers. Cooperation intentions covered areas such as agricultural product imports and exports, consumer goods supply chain collaboration, overseas warehouse development, and cross-border payment and logistics services. At a closed-door roundtable, the Discount team, alongside entrepreneurs from multiple ASEAN countries, explored “how cross-border e-commerce can achieve new breakthroughs in the context of regional economic integration.” Several company representatives expressed high recognition of Guangxi Discount’s “two-way cross-border” strategy, believing that this “dual-circulation” model not only aligns with regional cooperation trends but also injects new vitality into China-ASEAN trade. “The vision of Guangxi Discount opens up new collaboration opportunities for us,” a representative from a Malaysian food export chamber later commented, expressing hope to partner with Guangxi Discount in warehousing and supply chain financing in the future. As a supply chain enterprise rooted in Guangxi, Guangxi Discount consistently positions itself as a “bridge for regional connectivity.” Mr. Wang emphasized that the company will continue to deepen its investment in the ASEAN market, gradually building a cross-border supply chain ecosystem covering “warehousing, logistics, finance, and digital operations” to help more businesses reduce costs and increase efficiency. Moreover, Guangxi Discount will actively leverage the market resources of its parent company, Cdiscount, to expand cooperation with regions such as Europe and the Middle East. By capitalizing on Guangxi’s strategic location under the Belt and Road Initiative, the company aims to create an open corridor from China to ASEAN and beyond. “Nanning is not only our starting point but also a window to the world,” Mr. Wang concluded.